The Art of Discovery – It’s Easier Than We Think
Dark Blue Background Graphic Cartoon Figures

How Learning From Customers Can Help Pave the Future

Running a small business is a rewarding, amazing, challenging, and consuming activity. We are following our passion, whatever that might be. We are serving our customers by providing the best of what we are through our food or our advice or our products. Providing that joy, that happiness, that over-the-top satisfaction is what makes us get up every morning, work all day, and keeps us up at night. We only want to make our customers deliriously happy.

Where Do Businesses Get Feedback?

Often, we get great feedback from our customers and clients. They take the time to tell us what we are doing well or what we could better or do more of. Those are the customers that are super engaged and love us and want us to be successful. But there are customers who love us and who are busy and don’t reach out for one reason or another and have great ideas. We need to reach out to them, tap into their ideas to continue to deliver what they need and want and discover how we can continue to make them crazy happy.

Today, in the midst of this lovely pandemic, people crave a sense of community. Take advantage of that need and reach out to your customers and clients to learn more about what they need and want from you. Craft a message that will create a sense of belonging and community as well as one that tells them you are listening and want to deliver what they are missing. Ask what they love and want more of, what they want less of, and what new ideas they have for you. Gather data that will allow you to take action and deliver greater value. Tell them what you learned and what you will do going forward and then do it.

How Can Business Owners Create a Sense of Community?

For many, gathering the data is easy but analyzing it is the challenge. Many of us took a statistics class in high school or college and found the terminology dizzying and similar to a foreign language we just didn’t pick up. Don’t go it alone – work with someone who can decipher with the data and relate the results to you in understandable language is all you need. Analytics can reveal unexpected and interesting insights about our customers, their habits, and desires. It can help confirm what we think we know and debunk some assumptions we have been making for years. As David McCandless states, information is beautiful.

How Do I Create Long-lasting Customer Relationships?

Your customers love your business; they want you to be successful. Creating relationships with you customers is important in this age of business. Asking and delivering on what they want is the number one way to create lasting relationships. Interested to learn more? Simply reach out to Mariposa and together we will discover what delights your customers and clients through thoughtful surveys and data analysis.

Turning obstacles into opportunities.

If you are interested in more articles sign up for the Mariposa Transformation Studio below.


The Art of Discovery – It’s Easier Than We Think

Are you struggling to become the leader you want to be?

As a leader, you have so many responsibilities, wearing different hats throughout the day,  whether you're a business owner, a department lead, manager, or aspiring leader. Without your hard work and dedication, there’s no telling what would fall through the cracks. But you can only do so much on your own. 

Being in a leadership role is rewarding but comes with many expectations and responsibilities. Leading a team and pursuing big business goals is challenging, with issues popping up daily. You’re excited to grow and evolve in your career but don’t know where to start, and you may not have achieved the leadership role you envision for yourself.  You have searched online and have found an overwhelming amount of online resources and self-improvement books, but no real direction or tangible steps to help you advance. 

Whether you’re a leader, aspiring leader, manager, or entrepreneur, there are always fires to put out. There is always something pulling you away from the things you want to do for your career. How do you manage the chaos? 

Let’s look at your plate: everyone needs you all the time, and everything is “the most important” thing to handle at that moment. When you try to set aside time to invest in your own leadership goals to advance your career, you’re at a standstill. You don’t have time to sift through the ocean of resources and decide what is credible and research-based. That’s why you need support!

That’s where Mariposa Consulting comes in. The Transformation Studio is where your leadership potential can be realized. When you sign up for the Transformation Studio, you get instant access to relevant, digestible, research-driven articles on how to transform your leadership skills one step at a time. 

Now you have the tools in an easy-to-implement format. The Transformation Studio sets you up for success by meeting you where you are. Each article gives you tangible action items to implement in your business to help solve your problem, whether that has to do with leadership, culture, communication, or team motivation.

Once you take action based on the articles,  your day is a little more open. Your agenda is less about putting out fires and more about leading proactively. Your team flows cohesively, and they are also grateful for your commitment to making their lives better. 


But that’s just the beginning. The Transformation Studio was a breath of fresh air, but now you’re ready to dive deeper. Mariposa Consulting offers 1:1 consultation with a culture and leadership expert ready to work through your pain points. As the founder, and Principal Consultant, I have been in your shoes. I know what it feels like to search for a concise, actionable solution to leadership challenges. I can collaborate with you to help reach your unique goals and create a path to success together. At Mariposa, we find best practices to strengthen your leadership skills and help you, your team, and your organization become more productive, innovative, and successful.

Are you ready to start your leadership transformation?

See if the Transformation Studio is a helpful resource for you and sign up for a 30-day free trial. 


It can be so easy, almost natural, to make assumptions about others based on things like appearance or education. We humans like to fit things into neat and tidy boxes! But, when leaders default to stereotypes, we do our employees a disservice: instead of seeing them as unique individuals with much to contribute, we see only their (imagined!) limitations. Read on to learn how to stop seeing your team through this limiting view.
Interested in achieving business success for your company and its stakeholders? If so, check out our Transformation Studio program to get one-on-one meetings with Margaret. Or head over to our resources section of our website to read our blog posts and check out our podcasts. If you have questions, send us a message!
Skip to content