Does Your Team Know the Why Behind the Business?


We tend to focus on our work and lose sight of why we do what we do.  Purpose is a motivator and sharing the purpose with the team will motivate them to do great things.


We—and our teams—are extremely busy, moving from meeting to meeting and task to task, making deadlines and finishing projects.  In all this hustle and bustle, it can be very easy to forget the purpose of our company.  Yet, research shows that communicating the “why” of our organization to our teams is vital.  Read on to find out, well, why we should talk about the “why,” and how you can do this.


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